The Allure of Syrian COUTURE

Rami Al Ali’s couture reputation is an ode to architectural expression. Gowns stand like exquisite pieces of art in full movement. The structure and silhouette are a juxtaposition of geometry and fluidity.

- STEPHANIE BLAKE

Each dress is handmade to perfection at the Rami Al Ali atelier and crafted out of the finest materials from around the world. Artisanal craftsmanship is displayed in the intricate details that adorn and embellish each dress. A contemporary palette of soft neutrals and off-white shades leads the line, followed by pure whites suitable for a classic taste. Rami Al Ali’s collection celebrates unmatched elegance and represents the confidence of its creator. He wants all women to exude this boldness, carrying the essence of royalty on their wedding day.

In my brief time with the designer, Rami Al Ali shared his perspective on life, influence, and creativity.

WHAT WAS YOUR GUIDING PATH TO BRIDAL? 

“Our White line (which is our bridal ready-to-wear line) has been in the pipeline for a couple of years, but the period of the pandemic closure expedited it. Brides were looking for products offthe shelf that were more affordable, practical but yet has the drama and aesthetic of our brand. Then the line continued to succeed and attract a wider client reach, especially in the US market. Then we moved it from annual to seasonal with a great focus on the US market.”

DESCRIBE HOW YOUR FAMILY/CULTURE PLAYS A ROLE IN YOUR DESIGNS.